Visual Display Network Calls for the Return of the MTN 4Syte TV Music Video Awards
Certain institutions have played pivotal roles in elevating the industry’s standards and global recognition. Among these, the MTN 4Syte TV Music Video Awards stands out as a beacon that once celebrated and propelled the artistry of Ghanaian musicians and video directors. Its absence in recent years has left a palpable void, prompting industry stakeholders and enthusiasts to voice a collective yearning for its revival.
Visual Display Network (VDN), a prominent Digital Marketing and Content Production Agency in Ghana , has been at the forefront of this advocacy. VDN elaborated the awards’ instrumental role in not only recognizing excellence but also in setting benchmarks for visual storytelling in music. Their sentiment is echoed by numerous fans and industry players who reminisce about the platform’s impact on careers and the promotion of Ghanaian Music Videos on both local and international stages.
Gorbachev Awuah, popularly known as Rems, a renowned Digital Marketing expert and Manager of some of Ghana’s top Bloggers, has also lent his voice to this cause. Through various platforms, Rems has highlighted the Awards’ significance in fostering creativity and competition among artists, emphasizing that its return could reignite a culture of excellence and innovation in Music Video Production.
Established over a decade ago, the MTN 4Syte TV Music Video Awards quickly became a hallmark event in Ghana’s entertainment calendar. It celebrated the visual artistry accompanying music, honoring directors, cinematographers, and Artists who pushed the boundaries of creativity. The awards not only recognized established acts but also provided a spotlight for emerging talents, offering them a platform to showcase their work to a broader audience.
The hiatus of the Awards has been felt deeply within the industry. Music Videos serve as powerful tools for storytelling and branding, and without a dedicated platform to honor this craft, there’s a risk of diminishing the emphasis on quality visual productions. Moreover, the awards fostered healthy competition, motivating artists and directors to continually elevate their work.
The call for the return of the MTN 4Syte TV Music Video Awards is a recognition of the need for structures that celebrate and promote the visual aspects of music.
